Poster House 23rd Street Station 1 Magnet

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Our Poster House Subway Station Magnets are the perfect reminder of your visit to our museum, and of how you got there.

The color coding system of the Metropolitan Transportation Authority dates back to the mid ’60s when the city was in an economic downturn and people were staying off the rundown, disorganized subways. To give the system a fresh, user-friendly look, the Transit Authority turned to graphic designers Massimo Vignelli, from Italy, and Bob Noorda, from the Netherlands. Both designers were proponents of the popular “Swiss” style that featured solid, bright colors, simplistic illustrations, typographic grids, and the sans-serif font Helvetica. These two designer created the MTA design manual that formed the basis of what we still see today.

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