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Good design, like good storytelling, brings ideas to life. Design Is Storytelling from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.
Ellen Lupton is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum and director of the Graphic Design MFA program at the Maryland Institute College of Art (MICA). She received the AIGA Gold Medal for Lifetime Achievement in 2007.
Published by Cooper Hewitt, Smithsonian Design Museum, in 2017. Paperback, measures 8.4 x 6.4 x 0.5 inches, 160 pages. ISBN 9781942303190
