This enamel pin features Lenetto Cappiello’s 1903 design for Chocolat Klaus, which highlights a woman in a green dress riding a red horse. The design was so striking and memorable, that the company chose to use it as their logo after the initial release of the poster.
Lenetto Cappiello (1875 - 1942) is commonly known as the ‘father of modern advertising’. His posters were incredibly popular alongside his contemporaries, including Henri Toulouse-Lautrec, Jules Cheret, and Alphonse Mucha. However, he developed his own unique style that emphasized the graphic nature of printmaking, as opposed to the more painterly visuals found in most Art Nouveau. His signature style uses a dark background in his poster art to make the key subject matter “pop” with unconventional colors.